A Tell-All from Industry leaders on How to Build Your Business

At our Ivy Academy at Spring High Point Market 2019, we were joined by Ivy designers Lori Paranjape of Mrs. Paranjape Design + Interiors; Kristen Forgione of The Lifestyled Company; and Barette Widell and Christina Boschetti of Widell + Boschetti where they shared their own experiences with growing their design businesses. Watch the panel to hear about:

Each Designer’s specific business model including purchase fees, time management, and first hire’s
Branding
Target Audience

Ask an Editor – Photography, Expectations, and Outreach

Get PR tips straight from the source! At Ivy’s Spring High Point Market event, Kelli Lamb, Editor in Chief at RUE Magazine, shared the best practices for reaching out to publications, photography, pitching, setting expectations, and building relationships. Watch on to learn:

How to select the right publication to share your work and how to get ahold of them.
When to hire your own photographer and how to share images before the project has been published.
How to craft the perfect pitch and ensure your email will actually be read.
Questions to ask ahead of time to ensure you’ll be happy with the coverage.
How to use your press feature to your advantage to get additional coverage in the future.

Social Media Marketing: How To Optimize Your Content To Promote Your Business

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Trusted by the Industry’s Best

ALISON GIESE
Alison Giese Interiors

“Ivy has given me the organizational and process tools that I never even realized I HAD to have to run a design business!”

SUSAN WINTERSTEEN
Savvy Interiors

“Ivy creates a platform of excellence by continually refining its user friendly features, listening to its client base, and striving for excellence to be the best in the industry.”

ERIC ROSEFF
Eric Roseff Designs

“Ivy has brought so much order to our office, and given us more time to focus on design…Ivy really cares, and the support they give is unequaled. They help us to be on top of our professional game.”

BASIC

ESSENTIAL

UNLIMITED

Making High Point Market Work for You

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Trusted by the Industry’s Best

ALISON GIESE
Alison Giese Interiors

“Ivy has given me the organizational and process tools that I never even realized I HAD to have to run a design business!”

SUSAN WINTERSTEEN
Savvy Interiors

“Ivy creates a platform of excellence by continually refining its user friendly features, listening to its client base, and striving for excellence to be the best in the industry.”

ERIC ROSEFF
Eric Roseff Designs

“Ivy has brought so much order to our office, and given us more time to focus on design…Ivy really cares, and the support they give is unequaled. They help us to be on top of our professional game.”

Mid-Century to the 21st Century: What We Mean by Modern Living

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Trusted by the Industry’s Best

ALISON GIESE
Alison Giese Interiors

“Ivy has given me the organizational and process tools that I never even realized I HAD to have to run a design business!”

SUSAN WINTERSTEEN
Savvy Interiors

“Ivy creates a platform of excellence by continually refining its user friendly features, listening to its client base, and striving for excellence to be the best in the industry.”

ERIC ROSEFF
Eric Roseff Designs

“Ivy has brought so much order to our office, and given us more time to focus on design…Ivy really cares, and the support they give is unequaled. They help us to be on top of our professional game.”

Your Cash Position – Do you know how much money is actually yours?

As a designer, it’s important to know your liabilities at any point of your business, specifically regarding vendor payouts, sales tax payments, and IRS & state taxes. In this webinar, you’ll learn:

How to properly manage your cash with a simple formula. We’ll review how to determine what’s actually profit or what needs to be paid to a vendor.
The purpose of a balance sheet and how to properly read a balance sheet in order to analyze your liabilities. We’ll review how to identify what liabilities can affect your cash flow.
How to feel comfortable about your money flowing in and out of your business. We’ll focus on operations expenses, capital expenses and cost of goods.

Pro Tips for Organizing Your Design Studio

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Trusted by the Industry’s Best

ALISON GIESE
Alison Giese Interiors

“Ivy has given me the organizational and process tools that I never even realized I HAD to have to run a design business!”

SUSAN WINTERSTEEN
Savvy Interiors

“Ivy creates a platform of excellence by continually refining its user friendly features, listening to its client base, and striving for excellence to be the best in the industry.”

ERIC ROSEFF
Eric Roseff Designs

“Ivy has brought so much order to our office, and given us more time to focus on design…Ivy really cares, and the support they give is unequaled. They help us to be on top of our professional game.”