It’s goal-setting season! Now that 2019 is coming to a close, it’s time to re-evaluate your business situation. What have you learned? What can you do better? Review what worked, what didn’t, and identify your key areas for improvement. In this webinar, learn from Emma Blomfield, founder and principal designer of Emma Blomfield, who will dish all her business secrets.

She’ll discuss:

• Setting achievable goals for 2020
• Scaling your business
• Working with mentors
• Why to hire before you think you are ready
• Developing a healthy work/life balance

Join us for this informative webinar where Lauren and Phil Li, the husband and wife team behind Sisällä Studio, will cover the ins and outs of developing a beautiful client presentation to help your design project run more smoothly and have your client signing on that dotted line.

Attendees will learn:

• How to generate a design concept that allows the client to come on the design journey
• What you need to prepare from the visualisations, to reference imagery, pricing, materials and prototypes
• Exactly what to present and at which stages in the project
• The difference between a mood board and a concept board and why you need both
• What to do on the day of the presentation (hint, you’re allowed to have fun too!)

The key to running a successful home design business relies heavily upon a two-pronged approach – knowing how to deal with every client lead effectively and how to maintain a healthy working relationship with your clients. In light of this, Topology’s Amy Brandhorst and Athina Bluff join us for this webinar where they will share tips on how to win more clients and ensure a smooth client working relationship.

Attendees will learn:

• Tips for success when you speak with a potential client
• Phone call advice to win more clients
• Client relationship management & client follow up
• 5 key ingredients for a successful client relationship

With wellness becoming a 3.7 trillion dollar industry, it’s only a matter of time before Holistic Design goes mainstream. Join Gala Magriñá, a Holistic Designer and Feng Shui expert, to go #BeyondSpaces and learn ten easy holistic design techniques that you can begin using right now in your design practice. By applying these easy to use methods, you will not only be creating a beautiful space for your client, but more importantly one that is energetically balanced, healthy and life improving.

Attendees will gain insights into:

• Different holistic design practices that you can use within a space and should be aware of
• How to add value to your service offerings and increase your bottom line
• How to be inspired to practice mindfulness in your business

You know that your business finances are important, but they always feel as an annoyance, when you just want to get on with the real work: the designing! In this webinar, Kate Hatherell from The Interior Designers Hub (IDH) provides you with insight and strategies to properly manage your business finances, creating time for you to do what you love, design.

Viewers will learn:

• How to understand your overall profitability
• Why cashflow is king
• The difference between bookkeeping and accounting
• How to keep your books in order- the easy way
• The main financial reports you need to keep in your files

It is not enough to simply highlight the beauty, uniqueness, and versatility of fabrics to your clients; it is the designer’s responsibility to select the appropriate fabrics for their intended end use. Join Stephanie Moffitt, Sydney based Design Director of Mokum, and Annie Moir, Sydney based Product Developer for Mokum, a brand of New Zealand founded James Dunlop Textiles, as they share an understanding of today’s fabrics to help you make correct fabric selections.

What viewers will learn:

• What designing in Australasia means
• The textile design process, an insider view into designing a printed textile, woven patterned textile and digital printed wallpaper showing how bespoke design is created and the process to the end result.
• The design process from the point of view of collaboration. Outlining the design process alongside Academy award winning production and costume designer Catherine Martin.

For many designers, it’s easy to get carried away with the day-to-day tactical aspects of the business. However, you can’t scale and grow your business without a strategic framework. What are key business principles you should be leveraging to maximize your profitability

Join our webinar as Enoch Sears, AIA, host of the Business of Architecture podcast shares four key business systems every firm needs to implement to succeed.

You’ll learn how to:

• Leverage “attraction-based” marketing to create demand for your services
• Map out your sales process to turn prospects into clients
• Deliver your services and scale efficiently
• Measure results of your marketing and sales effort

Join co-founder Laiza Cors and Talent Relations Strategist Anne Sage, of the influencer marketing agency Embello, for an informative dive into Influencer marketing and how you can be part of this influential community.  The webinar will provide you with an overview of how influencer marketing has impacted the home professional industry as well as actionable tools to help you succeed in the space.

Attendees will gain insights into:

• How to create  a strong media kit
• How influencer marketing can expand your network and grow your business
• How to properly communicate your value to brands
• How to build a mutually beneficial influencer marketing strategy
• Understanding and communicating your performance metrics
• Best practices for working with brands

“Sustainability” is more than a mere buzzword; it’s an imperative that designers are heeding. Editor Katy Olson will unpack AD PRO’s recent sustainability package, which covers product that’s both green and beautiful to sustainable practices that designers can adopt starting immediately. Attendees will:

• Learn how to get LEED-accredited
• Hear about guidelines for sourcing ethical product
• Get a first glimpse at seven products that blend beauty and sustainability and meet an artisan known for his sustainable woodworking
• Have the opportunity to ask questions about pitching their sustainable-minded projects to AD PRO

An everyday green home is one that impacts daily life through providing a healthy environment with responsibly sourced products that perform for a lasting design. While designing and building “green” does not need to be hard, it does require attention to detail and careful planning to ensure the needed elements are met. In this webinar featuring Green Home Coach, Marla Esser Cloos:

• Learn what areas of green design can be implemented into your home remodeling/building project
• Learn the benefits of implementing green building practices and design
• Learn about best practices and products for implementing green design